cpd23: Thing 3 – My Personal Brand (1)

It is going to be the first time, I will consciously reflect on my personal (online) brand. I must admit, I google my name from time to time just for fun, but I have never done it systematically before.

Before considering my online brand, I wanted to get to know more about personal branding. I was surprised to see the topic on the ALA webpage (Personal Branding for New Librarians by Andromeda Yelton), pointing out the importance of networking, reputation and responsitibility for branding. I liked the author’s allegory of an “evolving relationship you have with the world”.

While browsing through Google search results on “personal branding”, I came across three interesting posts:

  • Personal Branding – Social Media für die Karriere nutzen (Karsten Füllhaas, 2011) emphasizes that you should actively shape and influence your online personal brand. It recommends to start with a name search in 123people.de or yasni.de, carrying on with systematically monitoring your name/brand with free online services, i.e. myON-ID or Oxendo.
  • 10 Personal Branding Tipps für Ihren Erfolg (Klaus Eck, 2009) states that anonymity is “out”. The author provides advice to think about: time resources (you need a lot of time), enthusiasm (convince others with passion in your profession), self-confidence (what are you standing for?), personality (what makes you unique?), respect (look out for your strength), sustainability (use all media consistently), name/pseudonyms (you need to be recognized in the professional world), expert status (talk about your research interests), opinions (express your opinions), perspectives (what do you want to achieve?).
  • The brand called you (Tom Peters, 1997): “It’s this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.”

My personal brand so far:

  • I am on Facebook, XING, StudiVZ, Stayfriends – all with Google search disabled. I am using all services mainly privately.
  • My name pops up in connection with online documents (diploma thesis, dissertation, conference papers) and the Bremen Librarians’ Regulars’ Table (BreBiStaT).

I am mainly struggling with the following issue: Where lies the fine balance between giving away enough information for professional purposes and protecting my privacy?

Photo taken at Gärten der Welt, Berlin, Germany, June 2011.

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cdp23: Thing 2 – CPD23 Blogosphere

Looking around the cpd23 blogosphere, I came across appealing titles, marvellous designs and creative posts. Many of the posts talked about the selection process. I have to say, I started with the list, selected a few names that sounded interesting, followed comments (and experiencing the snowball effect) and ended with browsing consciously the delicious list by sector and country. I was intrigued by the first impressions, my interest to learn more about the persons behind the blogs (which, in turn, made me think about adding an about me-page to my blog) and the clever word-plays. The following weblogs left a lasting impression:

  • Behind the Bookshelves: Created by Cara Clarke, a chartered librarian from the West Midlands, appeals to me with its informal and reflective writing. The design feels very bright and positive.
  • Library Wanderer: Helen Murphy, working as Deputy Librarian for Trinity Hall, Cambridge, and supercharging CPD23, chose a list of blogs based on the TV series Neighbours. Love the connection!
  • Dreaming in the stacks: Written by a soon-to-be librarian, currently writing a dissertation for an MA in Library and Information Studies, the blog posts mirror my reflective thoughts on writing. I completely relate being more a passive reader than an active contributor – I could not have said it better.
  • Information Overload: What is the library professions about? To cope with and prevent an information overload. Liked the title and the thouroughly annotated blog list.
  • Learning to be social: Another clever-chosen title. Hannah Young, the Information Librarian for Law and Human Sciences at Southampton Solent University, writes about her first experiences in the web 2.0 world and being drawn into its active part.

By the way: A list of German librarian’s and library’s weblogs is available at LISWiki.


Photo taken at: Gärten der Welt (Gardens of the World) – Oriental garden, Berlin, June 2011.

cdp23: Thing 1 – Learning Objectives

I am intrigued by the combination of web 2.0 tools and professional development. I have been passively taking part in the web 2.0 blogosphere for a few years, reading quite a few librarians’ and libraries’ blogs to keep up-to-date in the German and international library world. However, actively writing a blog seems to be something completely different. So far, I have been contributing posts to the blog of the Bremen Librarians’ Regulars’ Table (BreBiStaT Blog). I am looking forward to

  • getting to know new tools and blogs, to systematically evaluate these tools and reflect on their use for my professional development;
  • becoming more fluently in writing blog posts;
  • receiving inspirations and impulses for revisiting, trying out and perhaps using some of the web 2.0 tools disregarded the first time;
  • getting hands-on experience to pass an to students and staff.


Photo taken at: Zenssee (Lychen, Brandenburg), May 2011.

Free Online Programme: 23 Things for Professional Development

Free CPD coming up! 23 Things for Professional Development is a free online programme open to information professionals at all stages of their career, in all types of role, and anywhere across the world. Inspired by the 23 Things programmes for social media, this new programme will consist of a mixture of social media “Things” and “Things” to do with professional development. The programme starts on 20 June and will run until early October 2011. Each week the CPD23 blog will be updated with details of the next thing to be explored. Catch up weeks and reflection weeks are built into the programme, so it’s not a problem if you’re going to be away for a week or two! Please do spread the word to any friends, colleagues, or groups that might be interested: please pass on this message and link to http://cpd23.blogspot.com. If you’re on Twitter follow @cpd23 and tweet with the hashtag #cpd23.